Hub spot marketing is the practice of drawing customers in through content, offering value, and cultivating relationships with prospects.
Many companies struggle with siloed data across various marketing tools, making it challenging to monitor customer interactions and prioritize the most promising opportunities for future marketing initiatives.
Content Marketing
Hub spot marketing is an invaluable resource to help you craft and distribute content that attracts the right audience. Furthermore, it builds authority and trust among your target customers.
To create a successful hub, the initial step is to define success for your specific brand or business. This should include key performance indicators (KPIs) over different timescales.
Once you have identified the topics to cover, construct your content hub around them. Doing so will guarantee that users can navigate quickly and efficiently from topic to topic while still enjoying an optimal user experience.
For instance, if your lifestyle brand specializes in nutrition, you might include links to articles about popular diet programs, recipes that customers can make and personal experiences with them. Doing this will boost your site’s search ranking and establish you as an authority within the field.
Lead Nurturing
Lead nurturing is a crucial marketing strategy that ensures your company remains top of mind with customers. Studies show that companies who excel at nurturing generate 50% more sales-ready leads at 33% lower costs and make 47% larger purchases than non-nurtured leads do.
Lead nurture campaigns provide targeted content to your contacts at just the right time with valuable information they can use. They may be simple or complex, depending on your sales cycle and how buyers make decisions.
HubSpot makes this method of marketing effortless by providing several feature-packed tools to meet your customers at every step of the buyer journey. Our team can assist with onboarding, aligning marketing and sales processes, implementing automation, as well as marketing and sales enablement strategies.
The initial phase of your onboarding process will include providing you with the tools to achieve your marketing objectives. Subsequently, engage and nurture leads generated during this initial onboarding effort. Finally, optimize and personalize your marketing strategy using HubSpot tools for maximum impact.
Automation
Marketing automation software assists marketers in centralizing and automating various marketing tasks, such as email marketing, lead nurturing, content distribution, social media management – helping companies build a unified customer relationship.
Hub Spot Marketing is a premier CRM-powered inbound marketing platform that makes it simple for marketers to combine sales and marketing in one tool. It puts data at the core of everything they do.
This software lets you design custom emails and automate the process with dozens of triggers, conditions, and actions. Plus, it lets you send targeted messages to leads without needing to write any code.
The software is offered in four major packages: the Free Package, Starter Package, Professional Package and Enterprise Package.
The Starter Package is an ideal starting solution for small businesses just getting into marketing automation. It includes a full CRM system, ad management and HubSpot branding – but its feature set is quite basic with only $1k worth of spending limit ads available.
Analytics
Analytics are tools that help you transform raw data into a more understandable format. They offer invaluable insight into how well your marketing is performing.
HubSpot provides a suite of analytics tools to give you an in-depth view of your site’s traffic. These can also be tailored towards analyzing specific channels like email or CTAs for even further insight.
As an example, let us assume a visitor finds your website through organic search and leaves without returning. Two hours later, they return and click a CTA that directs them to a landing page where they fill out a form to subscribe for more captivating content.
HubSpot detects the source of all traffic with UTM parameters embedded in each visitor’s URL upon arrival on your site. This helps you determine which keywords were utilized.
