Business wire pricing provides a global press release distribution service that meets SEC regulations, making it an excellent option for public companies looking for guaranteed placement in major media outlets.
Modern and user-friendly, its website is also more expensive than competing services and lacks key benefits such as hyperlinks or images.
Pricing
Business Wire provides a global press release distribution service with multiple distribution circuits to reach various target audiences, such as geography, industry and demographic considerations. They also offer tools that maximize impact of news releases.
Business Wire, a Berkshire Hathaway company, is one of the leading sources for news and information for journalists, investment professionals, regulatory authorities and businesses alike. Their patented network enables businesses to distribute their news directly into editorial systems or leading online news sources for maximum exposure.
Business Wire offers basic US distribution at an expense-heavy $760 per release; each additional word costs an additional $195 – this can be prohibitively costly for companies on limited budgets; PR Web offers more affordable pricing tiers but its flat rate only includes 400 words without including links as options.
Distribution
Businesswire is an American newswire offering secure and reliable distribution of news and multimedia content to journalists, investor relations professionals and public companies. Businesses both inside the US and internationally use Businesswire’s distribution system to reach news media, financial markets, investors, information websites databases bloggers social networks. Businesswire is owned by Berkshire Hathaway.
Business Wire provides news releases, regulatory disclosure, and market-moving content distribution. Their circuits allow businesses to target audiences based on location or industry sector. Their NewsTrak analytics report also allows users to measure the impact of their releases.
Both CISION PRWeb and Businesswire provide user-friendly systems that make submitting press releases simple, with Businesswire offering more extensive global distribution coverage at a higher price point than CISION PRWeb. Furthermore, Businesswire boasts a helpful support network available online should assistance be necessary.
Analytics
Business wire analytics is a PR tool that assists businesses in monitoring the performance of press releases. By combining content and media engagement data, it provides insights into the effectiveness of a PR campaign and can even identify influencers for future campaigns. With its media database and social reporting function, it serves as an invaluable resource for public relations professionals looking to boost SEO rankings or generate more leads.
BusinessWire NewsTrak stands out from PRWeb in that it delivers analytics reports instantly and provides more detailed reports than what’s offered by PRWeb.
Both Business Wire and PR Newswire provide extensive distribution circuits, but only BusinessWire offers social media impact tracking and detailed reports. Both services may be expensive compared to others on the market; however, both comply with SEC regulations which makes them an excellent choice for public companies.
Support
Business Wire offers businesses an affordable way to reach journalists and news outlets worldwide with press releases. Their services include editorial support, targeted distribution circuits and detailed reports as well as multimedia capabilities and social media sharing; their main drawback however remains their high price point.
If you want a personalized press release, consider having a Businesswire representative read over it before it goes live. They’ll notify you if they detect any mistakes and offer help via their customer service line; alternatively you may call their general inquiries number with any inquiries regarding pricing; they don’t disclose rates publicly but offer customized quotes on demand.
